Press Release - Detail
For immediate release Thursday, October 22, 2015
CONTACT: Roy L. Williams, Director of Public Relations    
Birmingham Public Library                                               
Phone: (205) 226-3746 cell (205) 568-0067                                                        
Central Library to Hold Business Seminar Teaching Trademark Basics 101
BIRMINGHAM, Alabama--The Birmingham Public Library’s Patent and Trademark Resource Center will be hosting a free workshop on Wednesday, October 28, 2015, at 2:00 p.m. teaching the basics of dealing with trademarks issues. The seminar, “Trademark Basics: What Every Small Business Should Know Now, Not Later,” will be held in the Central  Library’s Arrington Auditorium, 2100 Park Place downtown.
The program will be led by Craig Morris of the United States Patent and Trademark Office (USPTO). Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office in Alexandria, Virginia. Currently, he is the managing attorney for Trademark Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. He spent the previous 14 years as managing attorney for the Trademark Electronic Application System, focusing on making the trademark operation a total e-government environment. Morris has been with the USPTO since 1983, serving in a variety of roles.
The seminar is free and open to the public, but registration is required in advance. . For more information, call the Central Library Government Documents Department at 205-226-3620.
Morris’ program will focus on several topics of interest to small business owners who are considering filing for a trademark with the U.S. Patent and Trademark Office including:
  • how trademarks, copyrights, patents, domain names, and business name registrations all differ. 
  • why it is important for any new business to select a trademark that will be both federallyregistrable and legally protectable, highlighting factors critical when choosing a mark. 
  • the importance of doing a complete search and whether an attorney should be used. 
  • what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter. 
  • information on what the USPTO does in the federal registration process and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO. 
  • what happens after registration. 
For additional information about the programs and services of the Birmingham Public Library, visit our website at and be sure to follow us on Facebook and Twitter @BPL. The mission of Birmingham Public Library is to provide the highest quality library service to our citizens for life-long learning, cultural enrichment, and enjoyment. This system—with 19 locations and serving the community for 129 years—is one of the largest library systems in the southeast.
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