For immediate release Friday, Oct. 14, 2016
CONTACT: Roy L. Williams
Director of Public Relations
Birmingham Public Library
Phone: (205) 226-3746 cell (205) 568-0067
City of Birmingham, Zeekee partner to offer two Google workshops at the Central Library
What: Let’s Put Our Cities on the Map with Google
Tuesday, Oct. 25, 2016, 12-1:30 p.m.
The Central Library, Linn-Henley Research Building, 4th floor Arrington Auditorium, 2100 Park Place, Birmingham, AL 35203
What: Google’s Insights and Analytics
Wednesday, Nov. 9, 12-1:30 p.m.
The Central Library, Youth Department Story Castle, 2100 Park Place, Birmingham, AL
BIRMINGHAM, Ala. – Did you know that 97 percent of consumers look for local goods and services online? Are you aware that only 37 percent of businesses have claimed a local business listing on a search engine?
If your business has a presence online, are you getting the most out of your website? Do you understand how people find your business online and how they interact with you once they get there?
For answers to these questions, the City of Birmingham’s Office of Economic Development and Zeekee, a local digital marketing firm, are partnering in a continuing series at the Birmingham Public Library (BPL) to help educate Birmingham area business owners on how to get the most out of the world’s most popular online search engine, Google.
The first workshop, “Let’s Put Our Cities on the Map with Google,” will take place Tuesday, Oct. 25, 12-1:30 p.m. in the Linn-Henley Research Building, 2100 Park Place in downtown Birmingham. The second workshop, “Google’s Insights and Analytics,” will be held on Wednesday Nov. 9, 2016 at 12 p.m. in the neighboring Central Library’s East Building, Youth Department Story Castle, Second Floor. Both workshops are free.
“Let’s Put Birmingham on the Map” will teach Birmingham business owners and executives how to make their company more accessible on the map when it comes to Google searches online.
If you are a current business owner and you want to gain control of the information Google displays about your business in Google Search and Google Maps, then this workshop is for you. A Google Trusted Photographer and Trusted Verifier will be present to help your business get online and allow you to choose what people see when they “google” you.
“Google’s Insights and Analytics” will introduce business owners to the free tools Google offers that allow businesses to better track customer behavior online. Google's Insights and Analytics tools are powerful and free. Google Insights is part of the Google My Business program and shows you how people interact with your Google listing. Google Analytics is by far the most used analytics tool on the planet and gives you data on how people interact with your website.
Zeekee presenters will teach you how to utilize these free Google resources to help you make the most of your online customer interactions. It's highly recommended that you have your website and your Google My Business listing set up prior to the event.
Space for both the Oct. 25 and Nov. 9 workshops is limited. Please register in advance with Valencia S. Fisher of the City of Birmingham’s Office of Economic Development at Valencia.firstname.lastname@example.org
as early as possible to reserve a spot.
For more information about the workshop and other resources for small business development available at BPL, please contact Jim Murray of the Central Library’s Business, Science and Technology Department by e-mail at email@example.com or by calling 205-226-3691. For information on Zeekee, go to https://www.zeekeeinteractive.com.
Let’s Put Birmingham on the Map!
FOR MORE INFORMATION ABOUT BPL
For additional information about the programs and services of the Birmingham Public Library, visit our website at www.bplonline.org
and be sure to follow us on Facebook and Twitter @BPL. The mission of Birmingham Public Library is to provide the highest quality library service to our citizens for life-long learning, cultural enrichment, and enjoyment. This system—with 19 locations and serving the community for 129 years—is one of the largest library systems in the southeast.