AWGGA's mission is 1) to promote the production of Alabama grapes for use in winemaking by commercial wineries and by amateur wine makers and to disseminate information; 2) to lobby with the state legislature in order to sustain and enhance commercial wine making opportunities in Alabama using the model winery concept as presented by the national organization Wine America; 3) and to encourage research in all aspects of Alabama commercial grapevine industry and advance the efforts of grape growing interests. (adapted from web site)